Shop Our Brand

From mugs and tumblers, to T-shirts and alien glasses, find it all here!

Museums & Attractions

From fine art to alien research, follow your inspiration.

Outdoor Activities

Bring your golf clubs! Roswell has three courses to choose from.

Day Trips

Discover hidden gems just outside the city like Bitter Lake National Wildlife Refuge.

Let's Get Wild

The critters at Spring River Zoo look forward to seeing you!

New Mexico True

Roswell is proud to be NM True.

Roswell is NM True

See Roswell For Yourself

From rocketeers and aliens to cowboys and artists, explorers of all kinds have crossed paths in Roswell. What will you uncover? There’s only one way to find out. To plan your trip, check out our suggested itineraries below or build your own adventure.

Public Health Precautions

All visitors should remember to use a face covering, practice social distancing and routinely wash and sanitize their hands.

Shop the Roswell Brand

Let us be your stop for all your souvenir and merchandise needs! We are the only location in Roswell with official trademarked merchandise utilizing our iconic “R.” Sport the one of a kind Roswell brand by purchasing online or in-person at our store!

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