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Shop Our Brand

From mugs and tumblers, to T-shirts and alien glasses

Find it all here

Museums & Attractions

From fine art to alien research,
there are many fascinating places to visit in Roswell, NM

Outdoor Activities

Nancy Lopez Golf Course at Spring River and more!

Day Trips

Bitter Lake National Wildlife Refuge and more!

Let's Get Wild

The Spring River Zoo Grand Re-Opening coming soon!

Shop the Roswell Brand

Let us be your stop for all your souvenir and merchandise needs! We are the only location in Roswell with official trademarked merchandise utlizing our iconic “R”. Sport the one of a kind Roswell brand by purchasing online or in-person at our store! 

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Upcoming Featured Events

Coronavirus (COVID-19) Updates & Information

Some of the events listed may fall under the limitations of the order. We encourage anyone who has questions about listed events to contact event organizers directly. Due to an order from Gov. Michelle Lujan Grisham state facilities including museums and historic sites are to remain closed until further notice. State visitor centers were also ordered to be closed. While our Visitor Center is closed our merchandise store is open and in operation at the same location as our Visitors Center.