Shop the Roswell Brand
Let us be your stop for all your souvenir and merchandise needs! We are the only location in Roswell with official trademarked merchandise utlizing our iconic “R”. Sport the one of a kind Roswell brand by purchasing online or in-person at our store!

Coronavirus (COVID-19) Updates & Information
Some of the events listed may fall under the limitations of the order. We encourage anyone who has questions about listed events to contact event organizers directly. Due to an order from Gov. Michelle Lujan Grisham state facilities including museums and historic sites are to remain closed until further notice. State visitor centers were also ordered to be closed. While our Visitor Center is closed our merchandise store is open and in operation at the same location as our Visitors Center.