Select Page

Shop Our Brand

From mugs and tumblers, to T-shirts and alien glasses

Find it all here

Museums & Attractions

From fine art to alien research,
there are many fascinating places to visit in Roswell, NM

Outdoor Activities

Nancy Lopez Golf Course at Spring River and more!

Day Trips

Bitter Lake National Wildlife Refuge and more!

Let's Get Wild

At the Spring River Zoo! Buy your ticket today!

New Mexico True

Roswell is proud to be NM True. 

Shop the Roswell Brand

Let us be your stop for all your souvenir and merchandise needs! We are the only location in Roswell with official trademarked merchandise utilizing our iconic “R”. Sport the one of a kind Roswell brand by purchasing online or in-person at our store!

Loading Events

Upcoming Featured Events

List of Events

Roswell Museum & ...

May 11 @ 1:00 pm - May 14 @ 5:00 pm

Bart Crow Concert

May 14 @ 6:00 pm - 11:30 pm

Concert at Eastern New...

May 14 @ 8:00 pm - 11:30 pm
+ Export Events


All visitors should remember to use a face covering, practice social distancing and routinely wash and sanitize their hands.