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From mugs and tumblers, to T-shirts and alien glasses

Find it all here

Museums & Attractions

From fine art to alien research,
there are many fascinating places to visit in Roswell, NM

Outdoor Activities

Nancy Lopez Golf Course at Spring River and more!

Day Trips

Bitter Lake National Wildlife Refuge and more!

Let's Get Wild

Visit the Spring River Zoo buy your ticket today!

New Mexico True

Roswell is proud to be NM True. 

Top Attractions

1. Sunshine will be on your mind when you’re swimming in our outdoor pool, or during the winter months head inside for a few laps in the heated indoor pool. The fun doesn’t stop there head inside to shoot some hoops and workout. Learn more… 

2. At the museum are 12 galleries, an art education center and a planetarium.  Accredited by the American Association of Museums; RMAC is a preeminent museum in southern New Mexico and known for the quality of programs, exhibitions and collections showcased. Plan your visit… 

3. Skeptics and true believers can agree for all things alien and UFO go to the International UFO and Research Center. Walk through the facility and dive into the mystery of 1947 then head to the library filled to the brim with UFO and alien research and sightings. See for yourself… 

4. Connect with the natural world and visit the zoo. It is home to over 100 animal specimens so there is plenty to see. With a new exhibit, fun programming and amenities like a historic carousel and train rides you’re in for fun! Buy your ticket… 


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Upcoming Featured Events

List of Events

Food Truck Friday

June 18 @ 11:00 am - 8:00 pm
|Recurring Event (See all)
Food Truck Fridays

Zoofari Nights Series:...

June 19 @ 4:00 pm - 8:00 pm

Canvas & Cocktails

June 24 @ 6:00 pm - 9:00 pm
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Adventures out of this world are just a post away! From alien and ufos to arts, culture and the great outdoors Roswell has an experience for you. Tag us or use #RoswellBelieve to be featured.

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Shop the Roswell Brand

Let us be your stop for all your souvenir and merchandise needs! We are the only location in Roswell with official trademarked merchandise utilizing our iconic “R”. Sport the one of a kind Roswell brand by purchasing online or in-person at our store!


All visitors should remember to use a face covering, practice social distancing and routinely wash and sanitize their hands.